Exam Name: Salesforce Certified Marketing Cloud Email Specialist
Certification Provider: Salesforce
Corresponding Certification: Salesforce Marketers
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How to Prepare For Salesforce Marketing cloud email specialist Exam
Preparation Guide for Salesforce Marketing cloud email specialist Exam
Introduction
This certification focuses on applying knowledge skills and experience using Marketing Cloud for message design, subscriber and data management, inbox delivery, and external integrations. Salesforce-Marketing cloud email specialist recognizes your ability to effectively implement email marketing best practices, message design, subscriber and data management, inbox delivery, email automation, and tracking and reporting metrics within the Marketing Cloud Email application.
In this guide, we will cover the Marketing cloud email specialist Exam topics, Salesforce Marketing cloud email specialist Certified professional salary and all aspects of the Salesforce Marketing cloud email specialist Certification.
Reference: https://trailheadacademy.salesforce.com/certificate/exam-mc-email---MC-202
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Salesforce Marketing-Cloud-Email-Specialist Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Marketing Automation | 26% | - Build the appropriate Automation Studio solution - Recommend the appropriate marketing automation solution - Build the appropriate Journey Builder solution |
| Insights and Analytics | 14% | - Understand tracking and reporting metrics (e.g., Open Rate, Click-to-Open Rate, Bounces) - Evaluate email campaign performance and data |
| Content Creation and Delivery | 24% | - Create and customize an email message to meet customers' needs - Configure send settings to meet the customer requirements - Recommend Marketing Cloud tools to use when preparing an email for send - Organize and manage email campaign content |
| Email Marketing Best Practices | 10% | - Evaluate elements and techniques of email marketing to design effective emails and email programs - Demonstrate appropriate and effective subscriber acquisition and retention methodologies - Differentiate elements of an email that can impact message deliverability |
| Subscriber and Data Management | 26% | - Understand concepts of subscribers, profile center, and subscription centers - Configure Contact Builder and Audience Builder - Manage subscriber data (Lists vs Data Extensions) |
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