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Salesforce Certified Marketing Cloud Email Specialist Sample Questions:

1. A marketer needs a quick count of record in a data extension with 'Djibouti' as they value for Country.
What should they use to determine the number of matching records in the least number of steps?

A) Data Filter
B) SQL Query
C) Filtered data extension

2. Northern Trail Outfitters (NTO) is launching a post-purchase campaign that email customers to ask for feedback on their most recent shopping experience.
What should the NTO marketing team include in the email design to encourage a high response rate?

A) A Salesforce Survey block called in by an AMP script function
B) An all-to-action button that links to the feedback form
C) An Interactive Email Form that links to a confirmation page

3. When building anemail audience, a marketer first runs a query to update a data extension referenced in the audience query.
Which configuration should be used to ensure the exclusion is updated before the audience query runs?

A) In the step with the two SQL activities, place a wait step between them.
B) Place the audience SQL Query Activity below the exclusion SQL Query Activity.
C) Place the audience SQL Query Activity in a step after the exclusion SQL Query Activity.

4. A marketer wants to use a filter to create a data extension that includes only records from yesterday.
Which step should they take to ensure the data extension includes newly added records?

A) Schedule an automation to refresh the filter activity each day.
B) Check the 'AUTOMATICALLY REFRESH UPON SENDING' checkbox.
C) Configure the filter DE to auto-refresh dally in properties.

5. Northern TrailOutfitters (NTO) stores sales representative information in a data extension. NTO wants to personalize the From Name in emails with the targeted customer's specific representative.
Which functionalities accomplish the requested configuration?

A) DeliveryProfile and AMP script Lookup
B) Sender Profile and AMP script Lookup
C) Send Classification and Subscriber Attributes

Solutions: