Exam Name: Salesforce Certified Marketing Cloud Account Engagement Specialist
Certification Provider: Salesforce
Corresponding Certification: Salesforce Marketers
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Salesforce MC-201 Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Reporting and Analytics | 8% | - Conversion and engagement metrics - Campaign and lifecycle reporting - Dashboard interpretation |
| Lead Management | 24% | - Automation rules: components and use cases - Scoring and grading: definition and management - Page actions - Lists: types, capabilities and creation - Completion actions - Custom redirects: capabilities and use cases - Segmentation rules |
| Email Marketing | 20% | - Difference between Emails and Email Templates - Email reporting metrics - Email capabilities and use cases |
| Administration | 11% | - Recycle Bin capabilities - Field creation, editing and mapping - Relationship between Account Engagement and Salesforce |
| Forms, Form Handlers and Landing Pages | 20% | - Capabilities, use cases and metrics of landing pages - Capabilities, use cases and metrics of forms |
| Engagement Studio | 17% | - Components of engagement programs - Updating engagement programs and assets |
Salesforce Certified Marketing Cloud Account Engagement Specialist Sample Questions:
LenoxSoft has an engagement studio program within a recipient list and a suppression list. A prospect is a member of both the recipient list and the suppression list.
In which scenario would a prospect be able to receive the emails in the program?
- A. The prospect is removed from the recipient list
- B. The prospect is removed from the suppression list
- C. The prospect is removed from both the suppression list and the recipient list.
- D. The prospect is marked as optad out.
Correct Answer: B 🗳️
Explanation: Only visible for TestKingFree members. You can sign-up / login (it's free).
Which two considerations must be made when creating a repeating automation rule?
Choose 2 answers
- A. Setting a date for when prospects can no longer match the repeating automation rule
- B. Setting the number of times a prospect can match the repeating automation rule
- C. Setting how many days must pass before a prospect can match the repeating automation rule
- D. Setting how many prospects are allowed to match the repeating automation rule
Correct Answer: B,C 🗳️
Explanation: Only visible for TestKingFree members. You can sign-up / login (it's free).
What is the process to add a prospect who visits a pricing page to a list?
- A. Create a segmentation rule
- B. Create a page action
- C. Use a Tag
- D. Create an automation rule
Correct Answer: B 🗳️
Explanation: Only visible for TestKingFree members. You can sign-up / login (it's free).
There are absolutely no restrictions on how you assign custom users abilities.
- A. True
- B. False
Correct Answer: B 🗳️
Explanation: Only visible for TestKingFree members. You can sign-up / login (it's free).
An administrator wants to create a list that contains all prospects who complete the Contact Us form, but will later remove any prospects if they become marked as opted out. If a prospect later opts back in, they should be added back to the list.
How should the list be created?
- A. Use an automation rule to automatically add or remove prospects to the list if they submit the form, but aren't opted out.
- B. Use a completion action on the form to automatically add anyone who completes it to the list.
- C. Use table actions to add prospects to the list if they've filled out the form, but haven't opted out from communications.
- D. Use a dynamic list to automatically add or remove prospects based on the form completion and their opt out status.
Correct Answer: D 🗳️
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