Ultimate Guide to Prepare Marketing-Cloud-Email-Specialist Certification Exam for Salesforce Marketers in 2021
Use Real Marketing-Cloud-Email-Specialist Dumps - Salesforce Correct Answers updated on 2021
NEW QUESTION 57
A marketer wants to run an Account Send Summary report. Which option can be configured when running this report? (Choose 3)
- A. Report results file format
- B. Error report log location
- C. Date range parameters
- D. Error handling parameters
- E. Report results delivery location
Answer: C,D,E
NEW QUESTION 58
Northern Trail Outfitters' (NTO) branding guidelines require heavy use of imagery on its website, apps, emails, ads, etc.
What are two ways that NTO can optimize its email design to honor branding guidelines and ensure subscribers are getting the best experience possible?
Choose 2 answers
- A. Use custom corporate font to match NTO brand.
- B. Add background colors that match branding.
- C. Style alt text for when images do not display automatically.
- D. Make the email completely image based.
Answer: C,D
NEW QUESTION 59
Northern Trail Outfitters uses HTML emails that have headers and footers coded into the email.
What tool can the marketer use to control default headers and footers on email sends?
- A. Dynamic Content
- B. Sender Profile
- C. Delivery Profile
- D. AMPscript Lookups
Answer: C
NEW QUESTION 60
When importing Data into the Marketing Cloud list detective is triggered at the time of import for which of the following?
- A. Data Views
- B. Import Activity
- C. Lists
- D. Data Extension
Answer: C
NEW QUESTION 61
NTO wants to use a point and click tool to test segmentation rules and verify that the correct subscribers are included in the segment, NTO will need to automate there freshing of the segment once it is tested. Which two tools should be used to test and configure the segment?
Choose two answers.
- A. filtered code
- B. SQL query activity
- C. data filter
- D. filter activity
Answer: B,D
NEW QUESTION 62
A marketer sends an email to a sendable data extension that contains a Customer_ID field with a numeric data type that relates to the Subscriber Key in All Subscribers as a Send Relationship. What is a true statement about the email send behavior for any subscriber who currently does NOT exist in All Subscribers? (Choose 2)
- A. The email send will fail
- B. The email address and Subscriber Key will be added to All Subscribers
- C. The subscriber will be added to All Subscribers with a status of Active
- D. The Primary Key and demographic data will be added to All Subscribers
Answer: B,C
NEW QUESTION 63
Northern Trail Outfitters' branding guidelines require heavy use of imagery on their website, apps, emails, ads, etc.
In which two ways could they optimize email design to honor branding guidelines and ensure subscribers are getting the best experience possible?
Choose 2 answers
- A. Make the email completely image based.
- B. Add background colors that match branding.
- C. Style alt text for when images do not display automatically.
- D. Use custom corporate font to match their brand.
Answer: C,D
NEW QUESTION 64
A marketer at Northern Trail Outfitters (NTO) has been tasked with growing its email subscriber audience.
Which three best practices should the marketer keep in mind while trying to acquire new email subscribers?
Choose 3 answers
- A. Set expectations on send frequency and schedule.
- B. Tell customers why they want to receive NTO emails.
- C. Automatically opt-in all new customers.
- D. Use explicit opt-in for any new web sign-ups.
- E. Ask for detailed demographic information.
Answer: C,D,E
NEW QUESTION 65
How can AMPscript customize email messages?
- A. Provide advanced content personalization
- B. Automate the flow of creating email messages.
- C. Insert responsive content based on the user's viewing device.
- D. Automate the template creation process.
Answer: A
NEW QUESTION 66
Which is a benefit of Quick Send?
- A. Quickly approve Campaign Members for sending.
- B. Quickly send multi-message campaigns to leads, contacts, or person accounts.
- C. Quickly send Salesforce emails to leads, contacts, or person accounts.
- D. Quickly send single Marketing Cloud messages to leads, contacts, or person accounts.
Answer: D
NEW QUESTION 67
How are publication lists used in the Marketing Cloud?
- A. To send communication to all subscribers, regardless of opt -in status.
- B. To manage subscribers in guided and triggered email sends.
- C. To allow subscribers to opt-down/out instead of unsubscribing from all.
- D. To build dynamic content rules by subscriber type.
Answer: C
NEW QUESTION 68
Northern Trail Outfitters wants to use something other than an email address to identify subscribers.
What functionality could accommodate this?
- A. Subscriber Attributes
- B. Subscriber Key
- C. System Preferences
- D. Primary Key
Answer: B
NEW QUESTION 69
Northern Trail Outfitters (NTO) is launching a monthly newsletter for its subscribers to opt in to. NTO needs to ensure CAN-SPAM compliance.
In which two ways can they avoid emails being blocked or marked as spam? Choose 2 answers
- A. Use a clear "From" name that is easily recognized.
- B. Use animated emojis in subject lines to draw the eye.
- C. Include a physical mailing address of the company.
- D. Include a "Contact Us" link in the footer.
Answer: A,C
NEW QUESTION 70
Northern Trail Outfitters (NTO) wants to ensure a good user experience when subscribers read their emails.
What best practice should NTO employ?
- A. Increase DPI and file size for image display.
- B. Use one file type for all images in the email.
- C. Rely on image-only emails to engage subscribers
- D. Keep total weight with images at 800KB or lower.
Answer: D
NEW QUESTION 71
What three methods are used to import data into a data extension?
- A. Import Filter, Import Data, and Automation
- B. API, Data Filter, and Import Activity
- C. API, Import Wizard, and Import Activity
- D. Import Wizard, Data Filter, and Import Activity
- E. API, Import Filter, and Import Activity
Answer: C
NEW QUESTION 72
Northern Trail Outfitters (NTO) is launching a custom, corporate-branded apparel website. They are concerned about the new initiative's campaign impacting deliverability on its consumer retail sends. NTO has purchased a second IP address to be used for the corporate site's email sending.
What feature would the NTO administrator use to specify which IP address is used for retail vs. corporate?
- A. Send Classification
- B. Sender Profile
- C. Send Definition
- D. Delivery Profile
Answer: D
NEW QUESTION 73
Which feature would a marketer use to build a Send Classification? (Choose 2)
- A. Custom Profile Center
- B. Sender Profile
- C. Reply Mail Profile
- D. Delivery Profile
Answer: D
NEW QUESTION 74
A marketer wants to grow the company's email subscriber list via social channels and its mobile app. Which best practice can the marketer use to grow the subscriber list? (Choose 2)
- A. Provide and opt-in checkbox on the mobile app registration form
- B. Search Facebook fans' profiles for mail addresses
- C. Promote content on social channels that requests an email address
- D. Send unsolicited requests on Twitter to sign up for email
Answer: A,C
NEW QUESTION 75
A marketing team wants to narrow down a customer population of several billion subscribers based on e commerce order detail's and rapidly explore the data to find appropriate segments
,what tool should the marketing team use
- A. filters
- B. profile attributes
- C. Audience builder
- D. data extract activity
Answer: C
NEW QUESTION 76
Northern Train Outfitters wants the From Name on the monthly Newsletter to come from a specific User who is set up in the Marketing Cloud. Which feature would be used to set up this From Name selection?
- A. Can-SPAM classification
- B. Sender Profile
- C. Delivery Profile
- D. Content information
Answer: A
NEW QUESTION 77
What is a purpose of marking an attribute as hidden?
- A. The attribute is not available for CAN-SPAM compliance
- B. The attribute is not available to subscribers on the Profile Center
- C. The attribute is not available to store data
- D. The attribute is not available to other users in the account
Answer: B
NEW QUESTION 78
Northern Trail Outfitters stores all customer information in a data extension and would like to know how many people are subscribed to a particular newsletter.
Which feature would provide this information?
- A. Filtered Publication List
- B. Data Filter
- C. Filtered Data Extension
- D. Measure
Answer: A
NEW QUESTION 79
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