[2023] Valid Marketing-Cloud-Email-Specialist test answers & Salesforce Marketing-Cloud-Email-Specialist exam pdf
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Topics of Salesforce Marketing cloud email specialist Exam
Aspirants must know the exam topics before they start of preparation. Because it will really help them to prepare for below concepts Marketing cloud email specialist exam dumps will include following topics :
1. Email Marketing Best Practices (15%)
- Given a customer scenario, recognize situations where legal compliance may be an issue during an email campaign.
- Given a customer scenario, apply best practices of communicating with a population.
- Given a customer scenario, differentiate elements of an email that can impact message deliverability.
- Given a customer scenario, evaluate the elements and techniques of email marketing to design an effective email campaign.
- Given a customer scenario, demonstrate appropriate and effective subscriber acquisition methodologies.
2. Email Message Design (13%)
- Given a customer scenario, recommend email design best practices to implement.
- Given the desired output requirements, recommend strategies to A/B test email elements.
- Given the desired output functionality, recommend methods for creating responsive emails.
- Given an email message design, determine the correct use of Approvals.
- Given a desired sending process, recommend Marketing Cloud tools to use when preparing an email for send.
3. Content Creation and Delivery (18%)
- Describe various send capabilities in the Email application.
- Given a scenario, create and customize an email message to meet a customer's need.
- Given a scenario, send and deploy an email campaign to meet the customer requirement.
- Given a scenario, know how to manage content needed to deploy a customer's email campaign.
4. Marketing Automation (19%)
- Given a customer scenario, recommend the appropriate marketing automation solution.
- Given a scenario to manage customer data, configure the appropriate marketing automation tools.
5. Subscriber and Data Management (28%)
- Given a customer scenario, recommend the marketing unsubscribe subscription management solution that meets the requirement based on customer frequency, permission, and preferences.
- Given the desired output requirements, set up Subscriber Lists and Data Extensions in the Marketing Cloud.
- Given a customer's business requirements, determine how to import data into Marketing Cloud as per best practices.
- Given a customer's business requirements, configure segmentation tools to accurately model subscribers and data.
6. Tracking and Reporting (7%)
- Given an email campaign, describe the steps involved to analyze the performance results.
- Given a need to run reports, configure and run Marketing Cloud ad hoc and automated reports.
- Given a customer scenario, explain the different metrics available for email campaigns and what each one means.
How to study the Salesforce Marketing cloud email specialist Exam
There are many ways to prepare for Marketing cloud email specialist Exam. Candidate can plan their study and should include online materials i.e. ebook from genuine website or can have training from authorised salesforce training partners. Apart from these it is very important that candidate should go through online video tutorials. Both these sources would be helping candidates to prepare for Salesforce Marketing cloud email specialist Exam. Alongwith these participants should include study material provides by the TestKingFree, The TestKingFree team has firm opinion that knowledge procured through various study materials and sources should be evaluated through have high-quality test engine, as it stands up to the real test.
All of our study material used to be reviewed by experts professionals on a regular basis. TestKingFree exam dumps are constantly updated so any updates to the Marketing cloud email specialist Exam Certification content, will be reflected in the exam dumps provided by us. TestKingFree expert team recommends preparing quality notes on these topics along with it don't forget to practice Marketing cloud email specialist Dumps which has been written by our expert team, each of these can assist you loads to clear this exam with excellent marks.
NEW QUESTION 37
A marketer management would like to run the recent email sending summary report and have the resulting file sent via email which result file format is available for selection when generating this report.
- A. Word document (.dos)
- B. Image file (.jpg)
- C. data file (.csv)
- D. compressed file (.tar)
Answer: C
NEW QUESTION 38
Northern Trail Outfitters (NTO) is launching a post-purchase campaign that email customers to ask for feedback on their most recent shopping experience.
What should the NTO marketing team include in the email design to encourage a high response rate?
- A. A all-to-action button that links to the feedback form
- B. A Salesforce Survey block called in by an AMPscript function
- C. An Interactive Email Form that links to a confirmation page
Answer: C
NEW QUESTION 39
Northern Trail Outfitters (NTO) has rolled out changes to OTS CTA button color.
Where should NTO be able see if there has been a lift in overall likelihood to click?
- A. Einstein Engagement Frequency
- B. Einstein Messaging Insights
- C. Einstein Engagement Scoring
Answer: C
NEW QUESTION 40
A marketer sends an email to a sendable data extension. The data extension has a subscriber relationship that matches Customer_ID on the data extension to Subscriber Key on the All Subscribers List.
What is a true statement regarding the default email send behavior for a pre-existing subscriber?
- A. The email will be sent to the email address stored on the All Subscribers List.
- B. The email will be sent to the Subscriber Key on the All Subscribers List.
- C. The email will be sent to the email address stored on the data extension.
- D. The email will be sent to the field marked as the Primary Key.
Answer: A
NEW QUESTION 41
Northern Trail Outfitters has created a dynamic content block that displays content based on a subscriber's gear preference. There are three possible combinations in addition to receiving the default content.
How should they test that the content is displaying as intended?
- A. Create an automation with a send activity that deploys test emails to a test data extension.
- B. Cycle through each subscriber's gear preference on the Preview and Test tab and send individual test emails.
- C. Create a test data extension with all possible content variations and send a test email to that data extension.
- D. Create a test list with all possible content variations and send test emails to that list.
Answer: C
NEW QUESTION 42
Northern Trail Outfitters (NTO) would like to evaluate which email content customers click most frequently.
The emai team wants to track click behavior for all linked hero images using the naming convention
"Hero_CTA."
Which two different methods would ensure click behavior on these images if tracked with this naming convention? Choose 2 answers
- A. Include "Hero_CTA" in the Link Tooltip field for each link.
- B. Include an alias attribute in each anchor tag and populate it with "Hero_CTA."
- C. Include Hero_CTA1 In the filename for each Hero Image.
- D. Add "Hero_CTAn to the Tracking Alias field for each link.
Answer: C,D
NEW QUESTION 43
An upcoming campaign at Northern Trail Outfitters (NTO) has an audience list larger than the company's daily sends. NTO's marketing team is concerned about this send affecting deliverability.
Which feature should help NTO achieve this send while keeping deliverability metrics in mind?
- A. Einstein Engagement Frequency
- B. Send Throttling
- C. Sender Authentication Package
Answer: B
NEW QUESTION 44
A subscriber unsubscribes upon receiving an email from Northern Trail Outfitters (NTO). At the bottom of the NTO email, the subscriber sees three links: Manage Subscriptions, Profile Center, and One-Click Unsubscribe.
The subscriber clicks One-Click Unsubscribe.
Given that NTO Is using the default subscription center, which two options are given when the subscriber clicks One-Click Unsubscribe?
Choose 2 answers
- A. Subscriber can choose to be removed from the data extension.
- B. Subscriber can choose to be unsubscribed from all NTO publications.
- C. Subscriber can choose to resubscrlbe to the list used for the send.
- D. Subscriber can choose which publications to unsubscribe from.
Answer: B,D
NEW QUESTION 45
Describe email design best practices. What are the 3 stages of interaction? (Choose 3)
- A. Envelope
- B. Footer
- C. Landing Page
- D. Subject line
- E. Body
Answer: A,C,E
NEW QUESTION 46
Northern Trail Outfitters wants to ensure that the Email Address field value is not duplicated in a data extension. What should a marketer do to ensure the Email Address field values are unique?
- A. Mark the data extension as Sendable.
- B. Mark the field as the Primary Key.
- C. Use Email Address as Subscriber Key.
Answer: C
NEW QUESTION 47
A marketer wants to send the same email with the same send properties in several automations.
Which activity should be created within Automation Studio?
- A. Template Send
- B. Automated Send
- C. Send Email
- D. Triggered Send
Answer: C
NEW QUESTION 48
The marketing team want to target subscribers with a 'think you' offer for all subscribers who have opened an email in the past year.
Which tool should they use to identify the subscribers to send to?
- A. Total Opens measure
- B. Tracking Data Extract
- C. _Open data view
Answer: B
NEW QUESTION 49
The customer success team at Northern Trail Outfitters wants to build out a profile for its subscribers to improve segmentation for future sends.
Which content block should the team use to capture this information directly from the inbox for some subscribers?
- A. Einstein content block
- B. Smart capture block
- C. Interactive Email Form block
Answer: C
NEW QUESTION 50
Northern Trail Outfitters (NTO) has planned cross-channel marketing efforts based on how a subscriber responds to an email and when they last purchased. NTO is evaluating both Automation, Studio and Journey Builder for its campaigns and are leaning towards Journey Builder due to the available Activities.
Which tree standard Canvas Activities are available in Journey Builder? (Choose three.)
- A. Post to Facebook
- B. Send SMS
- C. Wait By Duration
- D. SQL Query Activity
- E. Decision Split
Answer: B,C,E
Explanation:
Explanation
NEW QUESTION 51
Northern Trail Outfitters' marketing team includes the nearest store to customers in the templates of its emails. The data extension only needs to be updated when store information changes, such as when a new store opens or a store close.
How can this be achieved?
- A. Create a file drop automation to import the file when placed on the specified directory on the Enhanced FTP
- B. Create a file drop automation to initiate when the store's data extension is updated via import
- C. Create a scheduled automation to import the file on a recurring basis with store information
- D. Create an automation to begin when information changes on a store object using a workflow rule
Answer: D
NEW QUESTION 52
A marketer wants to create a responsive email that will render correctly across all email clients.
What tool could they use?
- A. Server Side JavaScript
- B. AMPscnpt with grid-based layout
- C. CSS3 media queries
- D. GTL with tables
Answer: C
NEW QUESTION 53
Northern Trail Outfitters wants to test five different welcome email paths in Journey Builder. After seven days, they want to send all new journey entrants along the path with the greatest click-through rate. How could these criteria be met?
- A. Use Random Split, create 5 Paths with equal distribution, add an Email and Wait By Duration of 7 days
- B. Use Decision Split, select Journey Data for the path criteria, and revisit the journey 7 days after activating
- C. Use Engagement Split, select Clicks on the Message Metrics, and add a Wait By Duration of 7 days
- D. Use Path Optimizer, select Click Rate as the winner evaluation, and select 7 days as the engagement monitor
Answer: C
NEW QUESTION 54
A marketer at Northern Train Outfitters has been tasked with growing its email subscriber
audience.
Which three best practices should the marketer keep in mind while trying to acquire
new email subscribers?
- A. The customers why they want to receive NTO emails
- B. Automatically Opt-in all new customers.
- C. Use explicit Opt-in for any new web Sign-ups.
- D. Set Expectation on send frequency and scheduled
- E. Ask for detailed demographic information
Answer: A,C,D
NEW QUESTION 55
NTO just hired a new associate whose ...email is going to start creating and deploying the
companies' monthly campaigns and NTO need to ensure that no mistakes are made. Which
two elements of the sent can be reviewed with approvals? Choose two answers
- A. from name
- B. subject line
- C. send count
- D. hyperlinks
Answer: A,B
NEW QUESTION 56
Northern Trail Outfitters wants to send a promotional offer every Friday morning between 9:00 and 11:00 a.m.
The content of the will change on a weekly basis. The promotional email will be sent to subscribers in the Promotions Data Extension.
What send method should be used to minimize errors?
- A. Recurring Send Schedule via Guided Send
- B. Send Email Activity
- C. Send Flow
- D. Triggered Send
Answer: D
NEW QUESTION 57
Northern Trail Outfitters (NTO) offers a 90-day trial on weekly snack box subscriptions. NTO would like to send out a series of emails to educate and remind members to purchase the subscription before the trial ends.
What tool is an option for this scenario?
- A. Content Builder
- B. Contact Builder
- C. Automation Studio
- D. Send Flow
Answer: C
NEW QUESTION 58
Northern Trail Outfitters (NTO) wants its emails to render uniquely between mobile and desktop devices. NTO would like the emails to be responsive.
Which two techniques could be used? (Choose two.)
- A. Include style="display:block" on all images.
- B. Include @media query CSS in the email.
- C. Use inline CSS styling on all HTML elements.
- D. Use a Basic, Empty, or Themed Template in Content Builder.
Answer: B,C
NEW QUESTION 59
A marketer is using Preview .. Test sending to check that content is ready for an upcoming campaign and notices the Send Log Data Extension is not updating.
What is the reason records are NOT being recorded?
- A. Test sends are rot recorded on the Send Log Data Extension.
- B. The send exceeded the maximum test send threshold.
- C. A subscriber was not selected in the Subscriber Preview tab.
Answer: B
NEW QUESTION 60
In order to import into an data extension using "add" or "update" command what must it contain?
- A. Subscriber Key
- B. Email address
- C. Primary Key
- D. Subscriber Last name
Answer: C
NEW QUESTION 61
......
How to Prepare For Salesforce Marketing cloud email specialist Exam
Preparation Guide for Salesforce Marketing cloud email specialist Exam
Introduction
This certification focuses on applying knowledge skills and experience using Marketing Cloud for message design, subscriber and data management, inbox delivery, and external integrations. Salesforce-Marketing cloud email specialist recognizes your ability to effectively implement email marketing best practices, message design, subscriber and data management, inbox delivery, email automation, and tracking and reporting metrics within the Marketing Cloud Email application.
In this guide, we will cover the Marketing cloud email specialist Exam topics, Salesforce Marketing cloud email specialist Certified professional salary and all aspects of the Salesforce Marketing cloud email specialist Certification.
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