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Google adwords-reporting Exam Syllabus Topics:

Google Reporting and Analysis Exam Practice Test Sample Questions:

1. What is the difference between a goal and funnel?

A) A goal is a website purchase that serves as conversions for your site and funnels are the referrers that bring visitors to take on their way to converting to the goal.
B) A goal is a website purchase that serves as conversions for your site and funnels are the Google AdWords (and cost) that bring visitors to take on their way to converting to the goal.
C) A goal is a website purchase that serves as conversions for your site and funnels are the path that you expect visitors to take on their way to converting to the goal.
D) A goal is a website page that serves as conversions for your site and funnels are the paths that you expect visitors to take on their way to converting to the goal.

2. You have a website that informs readers about your business, offers a newsletter signup form, allows readers to purchase software online, and includes a "contact us" form so visitors can ask for more information. Which conversion tracking purpose would be most appropriateyou're your web page "contact us" if you wanted to track statistics?

A) View of a key page
B) Sign-ups
C) Leads
D) Other

3. What is the minimum time in which a Google AdWords ad can be scheduled to run per week?

A) 24 hours per week
B) 15 minutes per week
C) 36 hours per week
D) 1 hour per week

4. What formula is used to calculate cost/conversion rate?

A) Total cost divided by the ROI of the sale
B) Total cost minus the ad clicks
C) Total ad clicks divided by the total ad costs
D) Total cost divided by the number of ad clicks

5. Which of the following report types displays the age and gender of visitors?

A) Ad Performance
B) Demographic Performance
C) Campaign Performance
D) Placement Performance

Solutions: