MB-260 Tested & Approved Microsoft Certified Customer Data Platform Specialty Study Materials
Validate your Skills with Updated Microsoft Certified Customer Data Platform Specialty Exam Questions & Answers and Test Engine
NEW QUESTION # 46
You are a Customer Data Platform Specialist. You need to design a process to share the unified customer profile with the sales team. The sales team uses the Dynamics 365 Sales app for marketing list generation.
Which two conditions must be met to export segments needed by the sales team to the D365 Sales app? Each correct answer presents part of the solution.
NOTE: Each correct selection is worth one point.
- A. Contacts do not have to be present in Dynamics 365 Sales because the export process will create new contact records if they do not already exist.
- B. In order to export segment of customers who have Loyalty email to Dynamics 365 Sales, a connection to the Dynamics 365 Sales environment must be configured.
- C. Dynamics 365 Sales Contacts must be ingested into audience insights as a data source and included in the unified customer profile.
- D. In order to export segment of customers who have DOB to Dynamics 365 Sales to create marketing lists, a connection to the Dynamics 365 Sales environment must be configured.
Answer: C,D
Explanation:
Reference:
https://docs.microsoft.com/en-us/dynamics365/customer-insights/audience-insights/export-dynamics365-sales
NEW QUESTION # 47
You configured two segments:
1. A segment to find customers who frequently purchase one type of product
2. A segment to find customers who frequently purchase a different type of product You need to understand what attributes differ between these two groups of customers.
What can you configure Microsoft Dynamics 365 Customer Insights to do with a segment differentiator analysis? Each correct answer presents part of the solution.
NOTE; Each correct selection is worth one point.
- A. Ignore difference scores lower than a set threshold
- B. Analyze a segment compared to all customers.
- C. Analyze customer fields and measures.
- D. Analyze predictions and enrichments.
Answer: B,C
NEW QUESTION # 48
You are a Customer Data Platform Specialist. You are configuring a workflow for a custom model using an Azure Machine Learning batch pipeline. Configuring this type of model requires different parameters than Machine Learning Studio (Classic) models.
Which two configuration parameters are required specifically for Azure Machine Learning batch pipelines? Each correct answer presents part of the solution.
NOTE: Each correct selection is worth one point.
- A. Output data store parameter name
- B. Entity name
- C. Output data store path
- D. Web service that contains your model
Answer: A,B
Explanation:
Reference:
https://docs.microsoft.com/en-us/dynamics365/customer-insights/audience-insights/custom-models
NEW QUESTION # 49
Your organizations IT team created the customer profile records by unifying the Account, Contact, and Web Account tables. After unification was completed, the team noticed that three relationships were created automatically.
1. CustomerToContact
2. CustomerToAccount
3. CustomerToWebAccount
You need to advise the team about how they can configure and update these three relationships.
What should you recommend?
- A. You cannot edit any of the three relationships, as they are non-editable system relationships.
- B. You can edit each of the three relationships by navigating to the Relationship tab and selecting Edit
- C. Relationships created via the unification process can be edited by those with contributor-level access.
- D. Relationships created via the unification process can only be edited by those with administrator-level access.
Answer: B
NEW QUESTION # 50
An organization is using Microsoft Power Query when connecting to data sources in Microsoft Dynamics 365 Customer Insights. You need to load eCommerce Contacts to Dynamics 365 Customer Insights using Microsoft Power Query. Which is an appropriate action to take when using Microsoft Power Query to ingest data?
- A. You must select Microsoft Power Query as an import method when creating the data source
- B. You can have Microsoft Power Query automatically recognizes header rows in files when you use the Text/CSV connector.
- C. After you saw a Microsoft Power Query data source you have to manually trigger the initial refresh process.
- D. If a system process uses a Microsoft Power Query data source, you can simultaneously edit the data source.
Answer: D
NEW QUESTION # 51
You are implementing Microsoft Dynamics 365 Customer Insights at a bank. After going through the unification process, you notice that customer profile cards appear nameless.
You need to reserve this problem and add the full name to the customer profile cards.
What should you do?
- A. Within the 'Select source fields* state. add a custom semantic type for "Person.Fullname*
- B. Within the 'Select source fields* stage, map at least one field to the semantic type *Person.FullName*.
- C. Within the 'Unify customer fields* stage, adjust the order for the 'Fullname " field, where the first option is always filled.
- D. Within the 'Unify customer fields* stage, combine different name field into the 'Fullname* field.
Answer: A
NEW QUESTION # 52
You are a Customer Data Platform Specialist. Your company has audience insights set up as their Customer Data Platform (CDP). The product owner entered a user story on your backlog to add data from the new loyalty solution into the CDP. You defined the data source. You are ready to add the loyalty contacts to the data unification process.
Which new data entity area should you select in the Map phase of the data unification process?
Answer:
Explanation:
Reference:
https://powerobjects.com/customer-insights/microsoft-dynamics-365-contacts-to-customer-insights/
NEW QUESTION # 53
You are a Customer Data Platform Specialist. You are configuring a workflow for a custom model using an Azure Machine Learning batch pipeline. Configuring this type of model requires different parameters than Machine Learning Studio (Classic) models.
Which two configuration parameters are required specifically for Azure Machine Learning batch pipelines?
Each correct answer presents part of the solution.
NOTE: Each correct selection is worth one point.
- A. Output data store parameter name
- B. Entity name
- C. Output data store path
- D. Web service that contains your model
Answer: A,B
Explanation:
Reference:
https://docs.microsoft.com/en-us/dynamics365/customer-insights/audience-insights/custom-models
NEW QUESTION # 54
You want to address the IT operations teams goal.
What is the first step you should take?
- A. Add a primary key to the PageViews table.
- B. Recreate EventAttendee as a partitioned table.
- C. Configure incremental refresh for the GubMember table.
- D. Add a primary key to the EventAttendee table.
Answer: C
NEW QUESTION # 55
As a Customer Data Platform Specialist, you set up audience insights as the new Customer Data Platform.
The product owner wants you to make sure that data sources are refreshed daily.
Which five actions should you perform in sequence? To answer, move the appropriate actions from the list of actions to the answer area and arrange them in the correct order.
Answer:
Explanation:
Reference:
https://docs.microsoft.com/en-us/dynamics365/customer-insights/audience-insights/system
NEW QUESTION # 56
You are a Customer Data Platform Specialist. Your organization is using the Dynamics 365 Customer Insights as the Customer Data Platform.
Your marketing team wants to explore the suggested segments feature and create a segment based on measures.
Which four steps should be performed in sequence to achieve this goal? To answer, move the appropriate actions from the list of actions to the answer area and arrange them in the correct order.
Answer:
Explanation:
Explanation
Graphical user interface, text, application, chat or text message Description automatically generated
Reference:
https://docs.microsoft.com/en-us/dynamics365/customer-insights/audience-insights/suggested-segments
NEW QUESTION # 57
Note: This question is part of a series of questions that present the same scenario. Each question in the series contains a unique solution that might meet the stated goals. Some question sets might have more than one correct solution, while others might not have a correct solution.
You are a Customer Data Platform Specialist. Your company's information technology department (IT) has a CSV file stored on one of their Shared Documents folders within their SharePoint sites which they have ingested into audience insights. The file contains a row header with some special characters, columns of different types (quantities, prices, etc.), and some rows with a high proportion of nulls and missing primary keys. You have been asked to clean and transform the data in audience insights to be ready for unification.
What should you do?
Solution: Clean the data by removing any rows where the primary key is missing, delete any leading or trailing zeros on the primary key, and name the query. Click "Next" and your data is now ready for unification.
Does this meet the goal?
- A. No
- B. Yes
Answer: A
Explanation:
Reference:
https://docs.microsoft.com/en-us/dynamics365/customer-insights/audience-insights/connect-power-query
NEW QUESTION # 58
You are a Customer Data Platform Specialist. Your company uses both audience insights and Dynamics 365 Sales. To enhance the customer information within Dynamics 365, you asked the Dynamics 365 administrators to add the audience insights timeline as a Customer Card add-in control on the contact form.
The Dynamics 365 administrators asked you to update the company's Dynamics 365 user guide and explain how users can use the timeline.
Which action can users perform within the added customer card add-in timeline in Dynamics 365?
- A. Open the activity from the timeline.
- B. Filter the activities on the timeline.
- C. Sort the activities on the timeline.
- D. Delete the activity from the timeline.
- E. Edit the activity from the timeline.
Answer: B
Explanation:
Reference:
https://docs.microsoft.com/en-us/dynamics365/customer-insights/audience-insights/activities
NEW QUESTION # 59
Your organization is using Microsoft Power Query when connecting to data sources in Microsoft Dynamics
365 Customer Insights. You loaded eCommerce profiles to Dynamics 365 Customer Insights. The table contains a iastupdated field that is loaded as a text field instead of a date field.
You need to fix the column format.
Which two actions should you perform? Each correct answer presents part of the solution.
NOTE: Each correct selection is worth one point.
- A. In Power Query, edit the queries dialog, and select the lastupdated column, select the Transform tab, change Data Type to Date, and select Save
- B. In Dynamics 365 Customer Insights, select and edit the eCommerce profiles data source to open the Power Query * Edit queries dialog.
- C. In Dynamics 365 Customer Insights, select and edit eCommerce profiles' data source, select the lastupdated column, select the Transform tab to change Data Type to Date, and select Save
- D. In Dynamics 365 Customer Insights, select and edit the eCommerce profiles table to open the Power Query * Edit queries dialog.
Answer: C,D
NEW QUESTION # 60
You are a Customer Data Platform Specialist. You already have a few existing production environments for audience insights. You were given a new production environment.
Which two statements are correct about creating a new production environment when other environments already exist? Each correct answer presents part of the solution.
NOTE: Each correct selection is worth one point.
- A. When you create a new production environment, you can choose to copy the configuration from an existing environment.
- B. Data source credentials can be copied from an existing environment to a new production environment.
- C. You can select the Environment control in the upper-right corner of the page to change environments.
- D. You must log out of one environment to access new environments that are on the same tenant.
Answer: A,C
Explanation:
Reference:
https://docs.microsoft.com/en-us/dynamics365/customer-insights/audience-insights/manage-environments
NEW QUESTION # 61
You are a Customer Data Platform Specialist. You successfully installed the Customer Card Add-in and the required add-in control in Dynamics 365 Sales app. You need to show customer enrichment data from audience insights in the Dynamics 365 Sales application.
Which two statements must be true for you to show the required data on a Customer Card Add-in control?
Each correct answer presents part of the solution.
NOTE: Each correct selection is worth one point.
- A. Measure Control is successfully installed and added to the Contact form.
- B. Contacts from Dynamics 365 Sales are included in the audience insights unification process.
- C. Active enrichment is applied to customer profiles.
- D. Customer details control is successfully installed and added to the Contact form.
Answer: B,C
Explanation:
Reference:
https://docs.microsoft.com/en-us/dynamics365/customer-insights/audience-insights/customer-card-add-in
NEW QUESTION # 62
The marketing team wants to create a segment for a new email campaign to invite customers to a series of in-store events.
What should you do first?
- A. Enable data profiling for the firstname attenuates in the LoyaltyMember and tcommerceCustomer tables
- B. Map attenuates from the LoyattyMember and EeommereeCustomer tables to the Person.FirstNcme semantic type.
- C. Separate the fields in the merged FuttName field and create new fields for first name and last name.
- D. Create a merged FirstName field from attributes in the LoyattyMember and EcommerceCustomer tables.
Answer: A
NEW QUESTION # 63
You need to populate a marketing list in Dynamics 365 Sales with all the members of a segment in Microsoft Dynamics 365 Customer Insights. Which two conditions must be met? Each correct answer presents part of the solution. NOTE: Each correct selection is worth one point.
- A. The segment in Dynamics 365 Customer Insights cannot contain more than 100,000 members.
- B. Dynamics 365 Sales Contacts must be ingested into Dynamics 365 Customer Insights as a data source and included in the unified customer profile.
- C. The email addresses of contacts in Dynamics 365 Sales must match the corresponding unified customer profile email address field in Dynamics 365 Customer Insights.
- D. Sales team members must be assigned a role in Dynamics 365 Customer Insights to access the marketing list that is created in Dynamics 365
Answer: B
NEW QUESTION # 64
You are a Dynamics 365 Customer Insights system administrator for a university. The university is closed on the weekends, and the system refresh schedule is set to only run on days that the university is open.
To shorten the daily refresh, you notice that some measures could only be refreshed weekly and only need to be available at the beginning of the week.
You need to create custom refresh schedules for these measures.
Which five actions should you perform in sequence? To answer, move the appropriate actions from the list of actions to the answer area and arrange them in the correct order.
Answer:
Explanation:
Explanation
NEW QUESTION # 65
You are a Customer Data Platform Specialist. Your company implemented audience insights as their Customer Data Platform.
While discussing the AI possibilities of audience insights with a campaign manager, you mention that the solution can suggest segments based on the activities of a profile. The campaign manager asks you to run a suggestion based on the sales order lines that are available in audience insights.
Which three factors will affect the segment suggestions? Each correct answer presents part of the solution.
NOTE: Each correct selection is worth one point.
- A. The value of the order line
- B. The credit card or any specific attributes recorded at the order line
- C. The number of days since the last order line
- D. The specific activity relationship path(s).
- E. The number of order lines
Answer: A,C,E
Explanation:
Reference:
https://docs.microsoft.com/en-us/dynamics365/customer-insights/audience-insights/suggested-segments-activity
NEW QUESTION # 66
You need to unify the different data sources within Microsoft Dynamics 365 Customer Insights through the data unification process.
After you selected Create customer profiles on the Review step, you notice that you still need to rename a customer field.
What is the fastest way to perform the correction?
- A. Wait for the process to finish. Refresh the page, then rename the field and run the unification process again
- B. While the unification process is running, separate and recombine the Customer field. Rename it and run the unification process again.
- C. Rename the field while the unification is in Refreshing status. Changes are still recorded during the current process.
- D. View the details of the running job and cancel the job. Rename the field and run the unification process again.
Answer: C
NEW QUESTION # 67
You are a Customer Data Platform Specialist. You are implementing a scheduled refresh in audience insights.
Which two statements are correct when describing scheduled refreshes? Each correct answer presents a complete solution.
NOTE: Each correct selection is worth one point.
- A. To exclude a segment from a scheduled refresh, you must deactivate it before the scheduled refresh run.
- B. Scheduled refresh is not available in trial environments and can only be configured for production instances.
- C. When you configure a refresh schedule to run daily, you must define the time zone and time when the refresh needs to run.
- D. The refresh schedule can be applied to selected data sources or specific entities within these data sources.
Answer: A,C
Explanation:
Reference:
https://docs.microsoft.com/en-us/dynamics365/customer-insights/audience-insights/segments?tabs=b2c
https://docs.microsoft.com/en-us/dynamics365/customer-insights/audience-insights/system#schedule-tab
NEW QUESTION # 68
You are a Customer Data Platform Specialist. The marketing manager at your company wants to understand the training model performance for a customer lifetime value (CLV) model you configured.
What do the possible training model performance grades signify? To answer, drag the appropriate definition to the correct grade value. Each definition may be used once or not at all. You may need to drag the split bar between panes or scroll to view content.
NOTE: Each correct selection is worth one point.
Answer:
Explanation:
Explanation
Graphical user interface, text, application, chat or text message Description automatically generated
Reference:
https://docs.microsoft.com/en-us/dynamics365/customer-insights/audience-insights/predict-customer-lifetime-va
NEW QUESTION # 69
You created several segments in Microsoft Dynamics 365 Customer Insights.
You need to perform a segment overlap analysis to understand what these segments have in common.
Which two actions can you perform? Each correct answer presents part of the solution.
NOTE: Each correct selection is worth one point.
- A. Analyze how specific values affect the overlap results
- B. Save the overlapping members as a new segment.
- C. Export the analysis output for further review outside Dynamics 365 Customer Insights.
- D. View the analysis output to determine the count of members included in only one segment
Answer: A,B
NEW QUESTION # 70
A company has Microsoft Dynamics 365 Customer Insights set up as the Customer Data Platform. The eCommerce application sends updates on customer purchases to Dynamics 365 Customer Insights through its real-time APIs. You configured eCommerce purchases to show on the customer activity timeline.
A marketing user reports that eCommerce purchases for customers seem to be disappearing from the customer activity timelines over time. The marketing user also notices that segments based on eCommerce purchases are not updating.
You need to explain why this is happening.
Which two explanations should you provide? Each correct answer presents part of the solution.
NOTE: Each correct selection is worth one point.
- A. Real-time ingested activity updates disappear after four hours by default.
- B. Real-time ingested activities will not update segments on the new activity directly.
- C. Real-time ingested activity updates disappear after 30 days by default.
- D. An additional API call is required to update a segment with real-time activity data.
Answer: A,D
NEW QUESTION # 71
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