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NEW QUESTION 14
A game development company wants to create a new action adventure game. They already have an established online presence that includes many players of their existing games . They ask the players for ideas and scenarios for the new game. What stage of social community building is this?
- A. Leverage
- B. Creation
- C. Growth
- D. cultivation
Answer: C
NEW QUESTION 15
A major winter storm has closed a highway that runs through a national park The park service announces the closure on microblogging sites and major social media sites. They get several responses from park visitors requesting evacuation assistance.This behavior is commonly referred to as;
- A. crowshapping
- B. crowdrising.
- C. crowsouring
- D. crowfunding
Answer: C
NEW QUESTION 16
A company noticed a recent spike in online posting about of their products. In response, they increased the amount of paid advertising for that particular product. However, sales of the product dropped by 75% in the next 3 months. Which big data value component was missing from the analysis about the spike?
- A. Confidence the combined data had insufficient certainty.
- B. Choice the company used an inadequate data analysis system
- C. Complexity, data from multiple sources was poorly matched and imprecise.
- D. Context; most if the posts were complaints about product performance.
Answer: D
NEW QUESTION 17
A marketing company is developing a promotional service that it will offer to various clients.The service includes daily posts on popular social media platforms including information about selected products, a map of the client's current location and the dale/time the product is available.What kind of business client would best benefitfrom this social mediastrategy's?
- A. An art gallery selling antique paintings.
- B. A mobile pet grooming service.
- C. A gourmet food truck selling upscale sandwiches.
- D. A franchise restaurant company with 30 locations.
Answer: A
NEW QUESTION 18
The developers of a point-of-sale retail transaction software has a system error in their Web server. Users of the system were unable to upload data through their remote data entry service. The customer quickly grewangry about the situation and began posting negative comments on several popular social media sites and company's public message board. The company is in the response stage of managing the crisis. What should they do?
- A. Monitor the messages, to determine how many are posted, until the error Is corrected. Then contact the message posters privately by phone or e-mail.
- B. Remove all postings from their message board and publicly deny the error on the popular social media sites.
- C. Post responses to the messages, explaining the problem and when it will be resolved.
- D. Prepare an executive report on the crisis. with recommendations for organizational changes to prevent similar incidents in the future.
Answer: C
NEW QUESTION 19
You suspect that some of your social media posts are not reaching your target audience. What can you do to improve the effectiveness of your posts?
- A. Evaluate the click through rates to your Web site.
- B. Address posts to the entire platform audience.
- C. Create compelling ads and promote well-received organic posts.
- D. Repeal the same posts over and over.
Answer: C
NEW QUESTION 20
Kameron is assigned to minimize the vulnerabilities in his company's social media communications and online chatting features His company is launching a new product Information about the new product has been leaked to the public, ahead of schedule To mitigate the situation. Kameron first focused on redefining who has access to new product information What would be the next area to improve?
- A. Update computers to eliminate system vulnerabilities and to prevent theft of intellectual property.
- B. Provide training for all employees in the company regarding legal and regulatory compliance
- C. Eliminate ambiguous policies and inconsistent procedures for the roles with access to the new product information
- D. Implement regular reviews ofoutbound communications
Answer: C
NEW QUESTION 21
Katie has launched a new natural makeup company and is looking to offer her lipstick line to potential new customers using a social media campaign She has recently seen her competitors successfully use influencers to help promote their products to new customers. What should she look for when trying to identify the right potential influencers for her audience?
- A. Reach, relevance, and resonance.
- B. Promotion, sharing, and engagement
- C. The 80/20 rule
- D. The 90/9/1 rule.
Answer: B
NEW QUESTION 22
A small business is selling widgets A recent customer is enthusiastic about social media network. What kind of social media communication is this?
- A. Posted communication
- B. Earned communication
- C. Paid communication
- D. Owned communication
Answer: D
NEW QUESTION 23
Stuart is the social media risk manager for an international drone enthusiasts association. He has noticed various chapters around the world using images and copyrighted materials. What shouldStuart do to ensure the association's social media sites are in compliance with the various legal regulations internationally?
- A. File a lawsuit against the users for posting copyrighted materials on his site.
- B. Require users to accept a terms-of-use license and privacy policy before they can post any content
- C. mail the users and request they show permission they are allowed to use the materials.
- D. Contact the owners of the copyrighted materials and request a fee to remove the materials from the sites.
Answer: B
NEW QUESTION 24
Bill owns a small, local video production company. His current customer base consists mostly of local musicians looking for live concert music videos and small start-up businesses in need of social media video advertising. His goal is to increase his bookings.When he creates a social media posting, which of the following messages would be an effective call to action?
- A. Watch this video compilation to see what services we have to offer.
- B. Schedule a video shoot today, to receive a 10% discount
- C. Share this with all of your friends
- D. Message me for details
Answer: B
NEW QUESTION 25
A self-employed motional speaker is active on several forms of social media including Twitter, Facebook and YouTube. However, he does not have the time or resources to maintain a presence on other social media site.
What is the most cost effective way to make sure potential customers can still reach him?
- A. Ignore the other sites because his primary audience does not participate on them.
- B. Hire someone to create and maintain his online presence on other social media sites.
- C. Create placeholder pages that redirect visitors to his Web site or other social media sites.
- D. Expand his marketing efforts to reach potential customers through traditional marketing (direct mail advertising, etc)
Answer: C
NEW QUESTION 26
Mariah works for a local community organization and is creating a social media campaign to drive their followers to sign-up for their monthly e-mail newsletter. Which of the following would be the most effective way for her to optimize her social media campaign?
- A. Use multiple variations of the post over the duration of the campaign with catchy headlines and images that are tailored to each platform. Make sure to never use the exact post twice.
- B. Use headlines and images that are optimized for each platform. Post the information only once on each platform to avoid annoying the user base.
- C. Use descriptive headlines and text that give users as much information as possible. Use images that are optimized for each social media platform Use the same images each time the information is posted for brand consistency.
- D. Use the same post headlines and images across all platforms for brand uniformity. Use the same post multiple times over the course of the campaign in order to create a consistent message.
Answer: A
NEW QUESTION 27
A large paper products company has recently hired a new CEO She is blogging regularly on social media to discuss ways to improve products and reduce negative impact on the environment. Other leaders in the company have engaged in her blog discussions and shared with their departments. This behavior is known as:
- A. corporate reorganization
- B. executive buy-in.
- C. market repositioning
- D. return on engagement (ROE)
Answer: B
NEW QUESTION 28
A large grocery store chain has an print media operation. They publish weekly flyers to be inserted into newspapers. The also frequency send direct mail flyers. How can they best incorporate social media to their advertising mix?
- A. Post a link to their corporate Web site.
- B. Schedule promotionevents at various store locations.
- C. Post the weekly coupon flyer as a PDF.
- D. Post recipes with coupons for the ingredients.
Answer: B
NEW QUESTION 29
When evaluating a visualization of social network members, the influencers are generally considered the most important This is known as?
- A. Structural equivalence
- B. Reciprocity
- C. Centrality
- D. Transivity
Answer: D
NEW QUESTION 30
Connie is the social media risk manager for a large retail shopping service. She has a comprehensive strategy to manage social media risks. She has implemented a program to train all departments within the company to be risk-aware. What tasks should she perform to ensure all departments are performing as expected?
- A. Monitor activities for risks, measure and gather appropriate data and create reports that assess risks and suggest controls.
- B. Monitor activities for risks, train employees to identify risks and search social media data to support discovery or legal questions.
- C. Create and revise policies for risk assessment, monitor activities for risks and create reports that assess risks and suggest controls
- D. Identify control requirements for risk assessment, identity regulatory or financial risks and create reports that assess risks and suggest controls
Answer: B
NEW QUESTION 31
Why is it important for an organization to use the same name, username and e-mail address across multiple social media platforms?
- A. So that others can manage the accounts when someone leaves.
- B. It improves brand recognition.
- C. It creates a social character that is engaging the community.
- D. So that followers from one platform will automatically become followers on another platform.
Answer: B
NEW QUESTION 32
Sam, the CEO of a clothing company, is very vocal on political topics and expresses his opinions on the company Twitter account. What are the most likely risks due to this behavior?
- A. Reputation damage and financial loss
- B. Theft of intellectual property and cybercrime
- C. Financial loss and corporate identify theft.
- D. Reputation damage and cybercrime.
Answer: B
NEW QUESTION 33
Which of the following is the chief disadvantage to using social media?
- A. You can gather information about what customers want in products.
- B. A company can lose control of how its corporate logo is used.
- C. A company must establish policies covering social media usage and provide training
- D. In a crisis situation, a company's reputation can be damaged quickly.
Answer: D
NEW QUESTION 34
Drew is managing a social media advertising campaign. He has selected a popular social site. The site has a flat membership fee, plus a pay per-click fee. Drew will also be outsourcing the graphical design of the ads.
What information do you need to calculate the cost-per-click of the campaign?
- A. Total budget amount, pay-per-click fee and total clicks made.
- B. Graphic design cost, membership fee. pay-per-click fee and total clicks made.
- C. Employee compensation, cost of goods sold and pay-per-click fee.
- D. E-commerce site listing fees. Wet* site development costs and pay-per-click fees.
Answer: A
NEW QUESTION 35
A marine biology expect works as a guide with a whale-watching tour company. He wants to communicate information on Scientific research, videos of whale sighting and other events to potential tour customer and whale conservation. He also wants to share information from this industry peers. Which social media tool can he use to meet these needs?
- A. Live streaming
- B. Micro blog
- C. Webinar
- D. Business blog
Answer: B
NEW QUESTION 36
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