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Oracle 1Z0-1031 Exam Syllabus Topics:

Oracle Marketing Cloud Data Management Platform 2019 Implementation Essentials Sample Questions:

1. Your client wants the ability to onboard data into categories in their taxonomy. Which API will support their efforts?

A) Audiences API
B) Ping API
C) Pixel URL API
D) Taxonomy API
E) User Data API

2. Which two are primary use cases for tagging media creatives? (Choose two.)

A) Prospecting
B) Frequency capping
C) Media validation
D) Site Side Optimization

3. Which two configurations are necessary to implement a JSON Return Tag? (Choose two.)

A) Add phint ret=js to the CoreTag.
B) Select JSON Result in the Container Settings.
C) Deploy the JSON Return Tag.
D) Select JSON Return Tag in the Campaign Settings.

4. What is a BlueKai Mobile Statistical ID?

A) The aggregation of all inventory from BlueKai mobile statistical ID, and BlueKai third-party mobile cookie ID. This ID is collected when users browse the mobile web with third-party cookies disabled.
When this occurs, BlueKai identifies the user with a BlueKai statistical ID. A statistical ID is created from a combination of the user's IP address and the user agent of their device.
B) The aggregation of all inventory from Google ADID, and Apple IDFA. This ID is collected when users are interacting with Mobile applications on Android device or Apple Device.
C) A third-party cookie ID collected off of desktop environments. This ID is collected when users browse the web desktop devices that accept third-party cookies. It is most commonly collected via the BlueKai CoreTag directly from a client's site.
D) A BlueKai generated ID collected from environments where cookies are not allowed. This ID is collected when users browse the mobile web with third-party cookies disabled. When this occurs, BlueKai identifies the user with a BlueKai statistical ID. A statistical ID is created from a combination of the user's IP address and the user agent of their device.
E) A third-party cookie ID collected from specific mobile environments that accept cookies. This ID is collected when users browse the mobile web with browsers that support third-party cookies. When this occurs, BlueKai will generate a mobile web cookie to identify the user. Most mobile web browsers support third-party cookies by default, the key exception here is Safari on iOS, which disables all third-party cookies by default.

5. Which of the following is a reason to review and update a taxonomy?

A) There are too many categories in the taxonomy and it is hard to find the right data.
B) It has been a month since the last audit was conducted.
C) The Category Value Assessment has been requested and addressed.
D) Taxonomy permissioning has been activated.

Solutions: