Exam Name: Oracle Marketing Cloud Data Management Platform 2019 Implementation Essentials
Certification Provider: Oracle
Corresponding Certification: Oracle Marketing Cloud
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Updated: Sep 15, 2026
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Oracle 1Z1-1031 Exam Syllabus Topics:
| Section | Objectives |
|---|---|
| Topic 1: Implementation and Configuration | - Site and server data collection methods - Tagging and BlueKai integration |
| Topic 2: Audience Management | - Category and taxonomy configuration - Segment creation and management |
| Topic 3: Oracle Marketing Cloud Data Management Platform Overview | - Architecture and components - Platform capabilities and use cases |
| Topic 4: Activation and Reporting | - Data activation workflows - Reporting and analytics insights |
| Topic 5: Data Onboarding and Integration | - Data governance and privacy considerations - Data sources and ingestion methods |
Oracle Marketing Cloud Data Management Platform 2019 Implementation Essentials Sample Questions:
Which of the following represents an opportunity to update the managed taxonomy and classification rules?
- A. A client needs a promotional category added to their taxonomy for a month-long sale.
- B. A client has run an inventory report, and wants to prune categories that are returning zero inventory.
- C. A client wants to review their data activation integrations.
- D. A client has run an inventory report, and wants to identify their highest-performing categories.
Correct Answer: D 🗳️
What is a BlueKai Mobile Statistical ID?
- A. The aggregation of all inventory from BlueKai mobile statistical ID, and BlueKai third-party mobile cookie ID. This ID is collected when users browse the mobile web with third-party cookies disabled.
When this occurs, BlueKai identifies the user with a BlueKai statistical ID. A statistical ID is created from a combination of the user's IP address and the user agent of their device. - B. The aggregation of all inventory from Google ADID, and Apple IDFA. This ID is collected when users are interacting with Mobile applications on Android device or Apple Device.
- C. A third-party cookie ID collected off of desktop environments. This ID is collected when users browse the web desktop devices that accept third-party cookies. It is most commonly collected via the BlueKai CoreTag directly from a client's site.
- D. A BlueKai generated ID collected from environments where cookies are not allowed. This ID is collected when users browse the mobile web with third-party cookies disabled. When this occurs, BlueKai identifies the user with a BlueKai statistical ID. A statistical ID is created from a combination of the user's IP address and the user agent of their device.
- E. A third-party cookie ID collected from specific mobile environments that accept cookies. This ID is collected when users browse the mobile web with browsers that support third-party cookies. When this occurs, BlueKai will generate a mobile web cookie to identify the user. Most mobile web browsers support third-party cookies by default, the key exception here is Safari on iOS, which disables all third-party cookies by default.
Correct Answer: C 🗳️
You are working with a client to help guide their seat governance structure. After discussing their company policies and procedures, you discover that each region follows its own protocols, operations are for the most part independent and they might benefit from discretionary data-sharing between regions.
Based on what you have learned, which seat governance option should you recommend?
- A. A single seat shared by all regions
- B. Global template with local nuances
- C. Full agency control
- D. Global DMP nerve center
- E. Horizontal regional empowerment
Correct Answer: A 🗳️
How often must you review and assess a client's taxonomy for maintenance?
- A. Daily
- B. Quarterly
- C. Yearly
- D. Weekly
Correct Answer: D 🗳️
Your main goal is to collect media impression and click data in the DMP. You also want the option of enabling one 302 redirect on impression and/or click event.
What tag type should you use for this?
- A. IFrame
- B. Synchronous
- C. Pixel
- D. Dynamic Synchronous
- E. Asynchronous
Correct Answer: C 🗳️
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