Exam Name: Certified Digital Marketing Professional
Certification Provider: DMI
Corresponding Certification: DMI Certification
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DMI PDDMv6.0 Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Topic 1: Email Marketing | 8% | - Campaign design & automation - Deliverability & compliance - Optimization & analytics |
| Topic 2: Digital Marketing Strategy & Planning | 15% | - Integrated digital marketing planning - Goal setting & KPIs - Market research & audience insight |
| Topic 3: Content Marketing | 10% | - Distribution & promotion - Content performance measurement - Content strategy & creation |
| Topic 4: Paid Search & Display Advertising | 12% | - Bidding & targeting strategies - PPC campaign setup & management - Display & remarketing |
| Topic 5: Social Media Marketing | 12% | - Social media advertising - Community management & engagement - Platform strategy & content planning |
| Topic 6: Search Engine Optimization (SEO) | 15% | - On-page & technical SEO - Off-page & link building - Keyword strategy & ranking factors |
| Topic 7: Digital Analytics & Measurement | 12% | - Data interpretation & reporting - Analytics tools & implementation - ROI & performance analysis |
| Topic 8: Digital Marketing Compliance & Ethics | 6% | - Data privacy & regulations (GDPR, etc.) - Industry standards & best practices |
| Topic 9: Website Optimization & CRO | 10% | - User experience & site structure - Conversion rate optimization - Landing page design & testing |
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