Exam Name: Professional Diploma in Mobile Marketing
Certification Provider: DMI
Corresponding Certification: DMI Certification
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Check Updated on: Sep 26, 2026
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DMI PDMM Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Mobile Analytics, Measurement & Compliance | 13% | - Tracking tools & reporting - Key mobile KPIs & metrics - Data privacy, GDPR & regulatory rules |
| Mobile Website & User Experience | 18% | - Responsive design & mobile optimization - Page speed & technical performance - Mobile UX/UI best practices |
| Mobile Marketing Strategy & Planning | 20% | - Role of mobile in integrated marketing - Mobile consumer behavior & journey mapping - Strategy development & goal setting |
| Mobile Advertising & Paid Media | 22% | - In-app advertising & formats - Search, display & social mobile ads - Targeting, bidding & campaign optimization |
| Mobile Messaging & Communication | 15% | - Mobile email optimization - Push notifications & in-app messaging - SMS & MMS marketing |
| Mobile Commerce & Apps | 12% | - App store optimization (ASO) - App marketing, acquisition & retention - Mobile commerce & payment solutions |
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