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Google Display Exam Practice Test Sample Questions:

1. Lily has created a display campaign to help support her consulting business. She wants to find the best keywords based on the site content. Which of the following Google AdWords tools should she use to accomplish the task?

A) Keyword tools
B) Display ad builder
C) Conversion optimizer
D) My Change History tool

2. In the Google Content Network, there are three bidding strategies that a Google AdWords advertiser may use. Which one of the following is NOT one of the three bidding strategies in the Google Content Network?

A) Cost-per-acquisition bidding
B) Cost-per-click bidding
C) Cost-per-month bidding
D) Cost-per-thousand bidding

3. What tool is being used in the image below?

A) Wonder Wheel tool
B) Site and Category Exclusion tool
C) AdWords Editor tool
D) Website Optimizer tool

4. Google makes many recommendations for Google AdWords users for direct response campaigns.
One of the recommendations Google makes is to implement cost-per-click bidding so that you only pay when people click your ad. What other reason is valid for using the cost-per-click bidding?

A) If you are creating a display ad, you must use cost-per-click bidding.
B) If you want to use the Conversion Optimizer tool, you must use cost-per-click bidding.
C) If you want to be included in Google Content Network, you must use cost-per-click bidding.
D) If you want to include video overlays ads, you must use cost-per-click bidding.

5. You work as a consultant for uCertify Inc. You are managing Google AdWords campaign for the company. You launch a new display campaign. After two weeks of launching the campaign, you plan to exclude additional sites and change bids. According to AdWords display best practices, what should you do before making significant changes to your display campaign?

A) Wait until your campaign has accrued five or more conversions and 100 or more clicks per site.
B) Wait until your campaign has accrued 100 or more conversions and 1000 or more clicks pe r site.
C) Wait until your campaign has accrued one or more conversions and fifty or more clicks per site.
D) Wait until your campaign has accrued fifty or more conversions and 1000 or more clicks pe r site.

Solutions: