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Salesforce Certified Marketing Cloud Engagement Consultant Sample Questions:

1. A marketing team is rolling out several pieces of content that will qualify leads as sales-ready and then gated behind Marketing Cloud Account Engagement forms. They want to be able to filter tables in Marketing Cloud Account Engagement by a prospect's interaction with each piece of content.
What strategy would allow the team to do this?

A) Add a form completion action to apply a tag with the name of the piece of content.
B) Track downloads in the form reports and build different lists for all submissions.
C) Build dynamic lists respectively based off of those form submissions.
D) Add a form completion action to add prospects to the right Salesforce campaign.

2. LenoxSoft has purchased a list of prospects and wants to send emails to those prospects in Marketing Cloud Account Engagement immediately. What is the correct way to handle this?

A) Recommend that they must receive explicit permission from those prospects on the purchased list before they can upload that prospect list into Marketing Cloud Account Engagement.
B) Have LenoxSoft split their purchased list into multiple sends so as to not affect the IP's reputation.
C) Recommend that it is okay to send to purchased lists in Marketing Cloud Account Engagement.
D) Run a permissions pass on the purchased lists to get permission quickly before sending them a marketing email.

3. The LenoxSoft sales and marketing teams are looking for more insights into which leads are most likely to buy based off of their engagements.
What feature should be recommended?

A) Marketing Cloud Account Engagement Score field
B) Einstein Lead Score
C) Marketing Cloud Account Engagement Grade field
D) Einstein Behavior Score

4. A Salesforce Engage user is on their way to a customer offsite. The user just had a conference call on their smartphone and closed a new customer.
How could the sales rep remotely and immediately begin the onboarding nurture process for this new customer?

A) Use the Salesforce Mobile App "Add to Nurture" button.
B) Use the Salesforce "Send Marketing Cloud Account Engagement Email" button.
C) Use the Salesforce Mobile App "Send an Email" button.
D) Use the Salesforce "Add to Nurture" button.

5. It is possible for prospect to have less than 0 score

A) True
B) False

Solutions: