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Salesforce MCAE-Con-201 Exam Syllabus Topics:

Salesforce Certified Marketing Cloud Account Engagement Consultant Sample Questions:

Question 1

LenoxSoft wants to view only opportunities within a certain fiscal year on the Pipeline Dashboard using B2B Marketing Analytics.
How could this be accomplished?

A. Develop a new lens that includes only data from the fiscal year.
B. Use the 'fiscal year' filter on the Pipeline Dashboard.
C. Apply the "tag" filter on the Pipeline Dashboard using the fiscal year.
D. Create a custom dataset using only data from the fiscal year.

Question 2

Check the lowest and the highest available Prospect's score in Marketing Cloud Account Engagement

A. D
B. F
C. A+
D. F-
E. A

Question 3

LenoxSoft has a requirement to provide visitors to their website a consistent transition between their own hosted, branded web assets and LenoxSoft Marketing Cloud Account Engagement forms and assets.
What should be implemented to meet this requirement?

A. IP allowlist
B. Tracker domain
C. Page actions
D. Custom redirects

Question 4

LenoxSoft offers two distinct product lines, each with its own sales team.
Based on prospect activity, what is the recommended way to provide each sales team with relevant prospect interest in each product line?

A. Create page actions on each product line's web pages to notify users and increase score when prospects visit each product line's section of the website.
B. Create completion actions on every asset to tag prospects based on the product line they are interested in, filtering the score report by that tag.
C. Create emails with links to whitepapers for each product line and create completion action to increase the prospect's score by 10 for one product line and 20 for the other.
D. Create scoring categories for each product line that calculates points based on the prospect's interaction with marketing assets related to those product lines.

Question 5

What three features in Marketing Cloud Account Engagement can utilize Handlebars Merge Language (HML) merge fields?
Choose 3 answers

A. Dynamic Content
B. User Notifications
C. User Signatures
D. Social Posts
E. Email Templates

Solutions: