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Salesforce Certified Marketing Cloud Account Engagement Consultant Sample Questions:

1. What type of fields are not supported by the Marketing Cloud Account Engagement sync

A) Lookup Relationship
B) Date/Time
C) Formula
D) External Lookup Relationship
E) Text Area (Rich)
F) Geolocation
G) Time
H) Date/Time

2. Select available Webinar Scoring Rules

A) Webinar Refusal
B) Webinar Invited
C) Webinar Registered
D) Webinar Attended

3. LenoxSoft has a training portal for customers. A Marketing Cloud Account Engagement page action changes a Prospect's Engagement custom field to Engaged for any prospects who views the page. Customer who regularly engage with the portal have more success with the platform, and those with low engagement have a high rate of attrition. To encourage engagement with the portal, Lenoxsoft wishes to use this custom field as the basis to develop a Training Engagement Program that encourages prospects to sign up for a live webinar which promotes the portal. They have the following requirements. - Prospects with no Engagement custom field value should be added to the Training Engagement Program - If Prospects register for the Webinar and view the training portal, they are removed from the Training Engagement Program What steps should Lenoxsoft take to achieve these requirements?

A) Create an automation rule : Prospect custom field [Engagement] is blank | Add to List Create an automation rule: Prospect webinar is attended webinar AND Prospect custom field
[Engagement] is engaged | Remove from list
B) Create a dynamic list with the criteria :: Webinar:: Successful & Custom Prospect custom field::
engagement:: engaged :: Action of:: Remove from list
Create an automation rule with the criteria :: Prospect custom field : engagement:: blank:: Action if::
Add to List
C) Create an automation rule with the criteria :: Prospect custom field : engagement:: blank :: Action if::
Add to List
D) Create a completion action with the criteria :: Webinar:: Successful & Custom Prospect custom field ::
engagement:: engaged :: Action of:: Remove from list
Create an automation rule with the criteria :: Prospect custom field : engagement:: blank :: Action if::
Add to List
Create a segmentation rule with the criteria :: Webinar:: Successful & Custom Prospect custom field ::
engagement:: engaged :: Action of:: Remove from list

4. A Salesforce Engage user is on their way to a customer offsite. The user just had a conference call on their smartphone and closed a new customer.
How could the sales rep remotely and immediately begin the onboarding nurture process for this new customer?

A) Use the Salesforce Mobile App "Add to Nurture" button.
B) Use the Salesforce "Send Marketing Cloud Account Engagement Email" button.
C) Use the Salesforce Mobile App "Send an Email" button.
D) Use the Salesforce "Add to Nurture" button.

5. LenoxSoft sends a list email to the "2019 Tradeshow" list, and does not use a suppression list. The next day, an account manager wants to know why his prospect did not receive the email even though they were a member of the list.
What could have prevented this prospect from receiving the list email?

A) The prospect was no longer a member of the "2019 Tradeshow" list used for the email send.
B) A second prospect with the same email address received the email under "allow multiple prospects with the same email address.'
C) The Dedicated IP address was not warmed up appropriately before the email was scheduled.
D) The prospect already received the email already received another Marketing Cloud Account Engagement email within the past business day, based on the account's business hours.

Solutions: