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What is Marketing Cloud Developer Exam

The Salesforce Marketing Cloud Developer exam measures a candidate's knowledge and skills against the following goals. A candidate must have practical experience in the development of Marketing Cloud and related tools and demonstrate knowledge and experience in data modeling, programming languages, APIs, data management and security.

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Marketing Cloud Developer Certification Exam Requirements

The Salesforce Marketing Cloud developer has experience in configuring and customizing data for the Marketing Cloud. The developer is competent in managing subscribers in all channels and has the ability to solve the problems of various programming languages that guide the design of tactical and strategic email campaigns. The Salesforce Marketing Cloud developer has experience as a full stack developer for Marketing Cloud in creating dynamic and personalized messages, landing pages, uses Marketing Cloud scripting languages and has experience in advanced configuration, manipulation and segmentation. data, as well as in reports and analyzes. The Salesforce Marketing Cloud developer typically has at least one year of development experience for the Marketing Cloud and related tools. The candidates have the experience, skills, knowledge and skills to:

• Configure data import.
• Work and solve scenarios using the REST and SOAP API.
• Enter the basic SQL, including join instructions.
• Create dynamic and customized marketing resources using different scripting languages.
• Take time to study the resources listed in this review guide and the required additional study materials provided by Salesforce.
• Create a Web Marketing Cloud experience (data forms, custom preference pages).
• Configure and install data models (data extensions, shared data extensions, contact model).
• Works with clients and platform data (SQL, views, sending registration).
• Explain the management of subscriptions.

A candidate for this exam is not expected to be aware of the MobilePush SDK, Journey Builder SDK, custom components and Marketing Cloud Connect settings.

Salesforce Certified Marketing Cloud Email Specialist credential is perquisites for Marketing Cloud Developer exam.

Reference: https://trailheadacademy.salesforce.com/certificate/exam-mce-dev---MCE-Dev-201

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Quick guide if you don't have time to read whole the page

The Salesforce Marketing Cloud developer program is designed for developers who have practical experience in Marketing Cloud development. The Candidate has hands-on experience in the administration and configuration of the Marketing Cloud Email application, as demonstrated by passing the Salesforce Certified Email Marketing Specialist exam. These credentials are intended for the Marketing Cloud developer who has experience in the development of dynamic and personalized marketing resources, such as e-mail, landing pages and forms with HTML, CSS and AMPscript. The Salesforce Certified Marketing Cloud developer is also an SQL expert and has experience in using the Marketing Cloud APIs.

Marketing Cloud Developer Certification Exam advantages below

• After completing the Salesforce Marketing Cloud Developer certification Candidate becomes a solid, well-rounded Salesforce Marketing Cloud Developer.
• A candidate might have incredible IT skills. Employers that do the hiring need to make decisions based on limited information and as it always. When they view the official Salesforce Marketing Cloud Developer certification, they can be guaranteed that a candidate has achieved a certain level of competence.
• If the Candidate has the desire to move up to a higher-paying position in an organization. This certification will help as always.
• When an organization hiring or promotion an employee, then the decision is made by human resources. Now while Candidate may have an IT background, they do their decisions in a way that takes into record many different factors. One thing is candidates have formal credentials, such as the Salesforce Marketing Cloud Developer.

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