Exam Name: IBM Cognos Business Intelligence Sales Mastery Test v2
Certification Provider: IBM
Corresponding Certification: Sales Mastery
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IBM M2020-645 Exam Syllabus Topics:
| Section | Objectives |
|---|---|
| Topic 1: Licensing and Deployment | - Deployment models - Licensing overview |
| Topic 2: Business Use Cases | - Industry solutions and applications |
| Topic 3: IBM Cognos BI Overview | - Product positioning and value proposition - Core capabilities and features |
| Topic 4: Competitive Positioning | - Key differentiators vs competitors |
| Topic 5: Architecture and Components | - Cognos BI architecture overview - System components and integration |
| Topic 6: Reporting and Analytics | - Dashboards and visualization - Report creation and delivery |
IBM Cognos Business Intelligence Sales Mastery Test v2 Sample Questions:
A prospect in HR is interested in the reporting capabilities of IBM Cognos BI, but in the past they have had trouble getting IT to pay attention to their needs.
What is the best way for the sales representative to respond to this concern?
- A. Cognos was designed to take information from multiple applications and pull it together into a
single platform. - B. The Cognos Workforce Performance solution is tailored to the specific needs of HR, without requiring IT to create these reports.
- C. Cognos allows organizations to select the appropriate roles that match their user behaviors.
- D. Cognos solutions are designed with the business user in mind, freeing up IT resources and promoting self-service.
Correct Answer: B 🗳️
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A professional report author in the IT department has difficulty scaling reports to meet the needs of various user types across the business.
Which feature of IBM Cognos BI would be most helpful to this author?
- A. Modern SOA architecture.
- B. Flexible one-to-many prompted reports or ability to create ad-hoc reports.
- C. Common business model across data sources.
- D. Environment-neutral platform.
Correct Answer: A 🗳️
Explanation: Only visible for TestKingFree members. You can sign-up / login (it's free).
Which type of user benefits most from the unified workspace of IBM Cognos BI?
- A. Statistician
- B. Line of business user
- C. System administrator
- D. Data modeler
Correct Answer: B 🗳️
Explanation: Only visible for TestKingFree members. You can sign-up / login (it's free).
Which tool allows users to perform IBM Cognos BI slice-and-dice tasks while staying within the familiar spreadsheet frontend?
- A. Cognos Analysis for Excel (CAFE)
- B. Excel Analyzer
- C. Report Studio
- D. Business Insight
Correct Answer: A 🗳️
Explanation: Only visible for TestKingFree members. You can sign-up / login (it's free).
What is the easiest place to look for business intelligence sales opportunities?
- A. Small companies
- B. New accounts
- C. Competitor accounts
- D. Existing accounts
Correct Answer: D 🗳️
Explanation: Only visible for TestKingFree members. You can sign-up / login (it's free).
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