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IBM Smarter Commerce Sales Mastery Test v1 Sample Questions:

1. The 'Sell' customer interaction platform provides capabilities for all but which of the following?

A) Customer data mining.
B) Cross-channel commerce.
C) Extended brand experience.
D) Complex B2B sales processes.

2. How does global inventory visibility allow you to 'save the sale' in the event of a stock- out?

A) Optimizing the supply chain to minimize stock-outs.
B) Up-selling to a higher value product.
C) All of the above.
D) Triggering store to store transfers.

3. Which one is the key driver that is central to the Smarter Commerce strategy?

A) The empowered customer.
B) The reduced impact of mass marketing.
C) The need to drive optimization in the selling process.
D) The interconnected supplier network.

4. Which one of these is an example of analytics supporting the Smarter Commerce 'Buy' offerings?

A) Social analytics.
B) Linear regression.
C) Customer behavioral segmentation.
D) Market basket analysis.

5. The LIVE customer profile is particularly valuable as a predictor since it

A) solicits customer feedback directly
B) keeps all customer history in a cookie on their computer
C) captures all web interactions for any customer
D) maintains visit activity over time, and also captures off-site impressions

Solutions: