Exam Name: Certified Digital Marketing Professional (CDMP)
Certification Provider: GAQM
Corresponding Certification: GAQM: Sales And Marketing
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GAQM CDMP-001 Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Topic 1: Email Marketing | 10% | - List building & segmentation - Campaign design & automation - Open/click optimization - Deliverability & compliance |
| Topic 2: Social Media Marketing | 15% | - Social media advertising - Engagement & growth tactics - Platform selection & strategy - Content planning & community management |
| Topic 3: Search Engine Optimization (SEO) | 20% | - Technical SEO - On-page optimization - Local SEO & mobile optimization - Off-page & link building |
| Topic 4: Content Marketing | 15% | - Distribution & promotion - Content performance tracking - Storytelling & brand voice - Content strategy & creation |
| Topic 5: Web Analytics & Measurement | 10% | - ROI analysis & optimization - Tracking & reporting - Google Analytics & tools |
| Topic 6: Search Engine Marketing (SEM) & PPC | 15% | - Keyword strategy & bidding - Paid search campaigns - Ad creation & landing pages - Campaign optimization |
| Topic 7: Digital Marketing Strategy & Fundamentals | 15% | - Core concepts and framework - Market analysis and audience targeting - Goal setting and KPIs |
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