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DMI PDDSS Exam Syllabus Topics:

SectionObjectives
Topic 1: Social Media Platforms for Selling- Other social channels
  • 1. Twitter/X engagement strategies
    • 2. Facebook and Instagram for social commerce
      - LinkedIn for B2B sales
      • 1. Profile optimization
        • 2. Lead generation strategies
          Topic 2: Sales Conversion and CRM Integration- Converting leads to customers
          • 1. Closing techniques in social selling
            • 2. Sales funnel optimization
              - CRM and sales tools
              • 1. CRM usage in social selling
                • 2. Automation tools for sales workflows
                  Topic 3: Lead Generation and Relationship Building- Engagement and nurturing
                  • 1. Conversation strategies
                    • 2. Relationship building techniques
                      - Prospecting in digital environments
                      • 1. Social listening for leads
                        • 2. Identifying buyer intent signals
                          Topic 4: Content Strategy and Personal Branding- Content creation for sales
                          • 1. Content distribution strategies
                            • 2. Engaging sales content formats
                              - Building authority online
                              • 1. Thought leadership content
                                • 2. Personal brand positioning
                                  Topic 5: Measurement, Analytics, and Optimization- Performance tracking
                                  • 1. Key social selling metrics
                                    • 2. ROI measurement
                                      - Optimization strategies
                                      • 1. Improving engagement rates
                                        • 2. A/B testing messaging
                                          Topic 6: Foundations of Digital & Social Selling- Digital sales transformation principles
                                          • 1. Customer-centric selling models
                                            • 2. Shift from traditional to digital selling
                                              - Social selling fundamentals
                                              • 1. Buyer journey in digital environments
                                                • 2. Social selling definition and value

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