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Salesforce MCE-Admn-201 Exam Syllabus Topics:

Salesforce Certified Marketing Cloud Engagement Administrator Sample Questions:

1. A Marketing Cloud admin needs to warm their accounts Dedicated IP.
What option for segmentation aligns with the IP Warming process?

A) Segment subscribers with soft bounces in their own dedicated send
B) Segment by geographic region as after-hours sends will be marked as spam
C) Segment to those recipients receiving text email versions first
D) Segment by domain to limit number of sends to each email provider

2. A Marketing Cloud admin is configuring the Marketing Cloud data model for the first time. Journey Builder with of messages being sent to customers, based on if there has been an order or not. There are two existing data model Orders:
- Customers contains information about subscribers including Email Address, First Name, Last name.
- Orders contains information about the orders and includes the unique identifier of the customer In which two ways should the admin configure Data Designer to allow this data to be used within a journey?
Choose 2 answers

A) Link the Orders data extension to the Customers data extension using a One-to-Many relationship
B) Link the Customers data extension to the data model using Customer ID
C) Link the Orders data extension to the Customers data extension using a Many-to-Many relationship
D) Link the Customers data extension to the data model using Email Address

3. An email manager was anticipating a test email to arrive in their inbox.
Where in Email Studio should the Marketing Cloud admin look to determine if the test deployed?

A) My Reports > Administrator Reports > Email Send Report
B) My Tracking > A/B Testing
C) My Reports > Administrator Reports > Email Sends By User
D) My Tracking > Test Send Emails

4. Northern Trail Outfitters uses DoubleClick Bid Manager, Facebook Ads, and Google Analytics to manage advertising spend. They want to combine these data sources with Marketing Cloud's API to identify their most effective campaigns.
What feature should be recommended?

A) Marketing Cloud Intelligence
B) Einstein AI
C) Marketing Cloud Personalization

5. Northern Trail Outfitters has five business units in their Marketing Cloud account. All business units should be configured to use the same SFTP directory How should this setup be achieved?

A) Each business unit should have multiple SFTP users
B) All child business units should have an individual SFTP user
C) Copy the parent SFTP user into each child business unit
D) Child business unit SFTP user should be created

Solutions: