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Salesforce Media Cloud Consultant Sample Questions:

1. A B2B advertising publishing company is exploring Salesforce to manage its advertising sales business. They require Sales Representatives and Media Planners to sell their digital ad products with targeting selections for geo targeting, day/time targeting, content targeting, and user's OS targeting.
Which type of targeting is available with Media Cloud?

A) User's OS Targeting
B) Content Targeting
C) Day/Time Targeting
D) Geo Targeting

2. Which core Salesforce object represents a media plan in Advertising Sales Management (ASM)?

A) Quote
B) Opportunity
C) Proposal
D) Media Plan

3. A B2B advertising publishing company is exploring Salesforce to manage its advertising sales business, track sales orders, and measure effectiveness of advertising. They have decided to use Advertising Sales Management (ASM) applicationlicenses. However, they are unsure about the additional products they need to purchase. Which two mandatory add-on products should a consultant recommend in this scenario?

A) marketing cloud intelligence
B) digital process automation
C) industries order management
D) sales cloud

4. A large media company is using salesforce industries to model digital advertising products. These products have a common set of characteristics. Which pair of media cloud items would a product manager use to most efficiently create the products for the sales users to sell?

A) use a standalone product and add attributes
B) use an object type and assign attributes
C) clone an existing ad product and assign attributes
D) use a product family for those products

5. In digital ad sales, what are two ways advertisiments are priced?

A) cost per mille (CPM)
B) marketing cost
C) prepaid expense (PE)
D) cost per click (CPC)

Solutions: