Exam Name: SAP Certified Technology Associate - SAP Emarsys Customer Engagement Implementation
Certification Provider: SAP
Corresponding Certification: SAP Certified Technology Associate
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C_C4H225_11 Exam Certification Details:
| Cut Score: | 71% |
| Duration: | 180 mins |
| Languages: | English |
| Level: | Associate |
| Sample Questions: | SAP C_C4H225_11 Exam Sample Question |
| Exam: | 80 questions |
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SAP C_C4H225_11 Certification Exam Topics:
| Topic Areas | Topic Details, Courses, Books |
|---|---|
| Data Collection and Contact Management > 12% | Explain Contact management, Smart Insight, Web Extend, Relational Data, SI onboarding, Magento onboarding. |
| Analytics and Insights 8% - 12% | Describe Analytics and Revenue Analitics, Channel Analytics. |
| Account Creation and Settings > 12% | Describe DNS settings, SSL certificates, Email channel setup and compliance, account security settings |
| Data Integrations Advanced > 12% | Explain SAP Emarsys Customer Engagement API, platform integrations, product data integration, sales data onboarding. |
| Campaign Management > 12% | Explain VCE, ESL, CRM ads, Mobile Engage push and In app, Automations (AC and Interactions) Open Time content, Web Channel, Predict, SMS. |
| Product Overview 8% - 12% | Explain how the Strategic Dashboard helps measure the impact of marketing campaigns, how to categorize the customer base based on value, what Tactics are used for. Explain the basics of contact segmentation, what channels are availabe for marketing users. What kind of ecommerce integrations are available? What are product recommendations for? What are the ways to measure results? Trend reporting, bounce management, allowlists, User management. |
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SAP C_C4H225_11 Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Topic 1: Channels and Content | 20% | - Email channel setup and compliance - Mobile Engage, CRM Ads, VCE, ESL - Open-time content and Web Channel |
| Topic 2: Automation and Campaigns | 18% | - Automation Center and Interactions - Campaign creation and execution |
| Topic 3: Data Collection and Contact Management | 16% | - Contact data import and segmentation - Smart Insight and Web Extend - Relational data and product feeds |
| Topic 4: Platform Integration | 18% | - SAP Emarsys API fundamentals - Product and sales data onboarding - Third-party system integration |
| Topic 5: Account Creation and Settings | 12% | - Security and compliance settings - DNS and SSL certificate configuration - Strategic Dashboard usage |
| Topic 6: Analytics and Insights | 16% | - Revenue and channel analytics - Reporting and performance measurement |
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