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Salesforce EEB-101 Exam Syllabus Topics:

Salesforce Essentials for Marketing Cloud Email Marketers Sample Questions:

Question 1

Northern Trail Outfitters (NTO) is launching a post-purchase campaign that emails customers to ask for feedback on their most recent shopping experience.
What should the NTO marketing team include in the email design to encourage a high response rate?

A. Replace call-to-action with interactive Email Form
B. Make the call-to-action button that links to the feedback form bigger and with red background
C. A Salesforce Survey block called in by an AMPscript function.

Question 2

A marketer wants to store all the attributes for a triggered send within a data extension.
Which configuration is required when creating the data extension for this triggered send information?

A. Include Subscriber key and Email address field as primary key.
B. Select the Use for triggered send' checkbox.
C. Create from template and choose triggered Send Data Extension template.

Question 3

The marketing team at Northern Trail Outfitters is concerned about its email deliverability rates over the last three months.
Which remediation tactic should be used to improve deliverability?

A. Broaden segmentation criteria to reach more diverse audiences.
B. Increase the frequency of email sending to boost engagement.
C. Scale back sending for specific ISPs until the issue subsides.

Question 4

Northern Trail Outfitters (NTO) is using Datorama Reports for Marketing Cloud to report on email and journey performance.
Which preconfigured dashboard should NTO review to get an idea of which journeys are performing the best?

A. Email Performance Dashboard
B. Email and Journey Overview Dashboard
C. Journey Performance by Email Dashboard

Question 5

Northern Trail outfitters wants information on the email performance of an abandoned cart journey.
Which Journey Builder resources provides data on all versions of a specific journey's cross-channel performance data?

A. Email Analytics Tile
B. Journey History
C. Analytics Dashboard

Solutions: