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GCCC Strategic Communication Management Professional Sample Questions:

1. Which of the following is the MOST important role in strategic communication during digital transformation?

A) Selection of communication tools
B) Technology training plans
C) Change management communication
D) Employee engagement surveys

2. What is the MOST effective method of reputation risk management?

A) Communication transparency
B) Scenario planning
C) Honesty and candor
D) Establishing partnerships

3. A company is making a major investment in a new technology platform to improve the way the company innovates, shares data, and manages the product lifecycle. The strategic communication manager is asked to develop an internal communication strategy to help drive awareness and adoption of the new platform. Which of the following are key activities the communication manager should engage in to formulate the strategy?

A) Interview stakeholders to assess current understanding, goals, benefits, and resistance; conduct an audience analysis to determine change impacts; and assess the available and preferred communication channels.
B) Enlist a representative committee to co-create a strategy, define a media plan of channels to leverage, draft potential names for the project and key message tracks, uncover the culture's propensity to change, and create a schedule for communication delivery.
C) Conduct employee surveys to gauge awareness and desire, create a change network of individuals to champion the change, assess the communication channels available and preferred for each audience, and meet with project leads to understand the project plan and timing.
D) Gather existing collateral to learn as much as possible about the new system, create a media strategy, draft potential names for the project and key message tracks, assess the communication channels to use and create a schedule for communication delivery.

4. Which of the following should be the PRIMARY goal of a multi-departmental leadership team that is working to improve the organization's crisis plan?

A) Build a plan to ensure stakeholders continue to trust the leaders through a crisis.
B) Build a simulation exercise to ensure the team is ready.
C) Build a culture of crisis preparedness over time.
D) Build a plan that the team will revisit annually.

5. A city's public health service is creating awareness of its new occupational hygiene policy for its 12,000 employees. Which of the following tools would be MOST effective in raising awareness of the policy?

A) Articles placed on the intranet about the importance of hygiene.
B) An integrated approach using printed and digital media.
C) A poster campaign that covers all work units of the organization.
D) A memorandum for use in all staff meetings within the organization.

Solutions: