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Facebook 410-101 Exam Syllabus Topics:

Facebook Certified media buying professional Sample Questions:

Question 1

Your client gave you 50 USD to run an ad. You are required to run the campaign for 20 days on a daily budget.
They want you to run a post engagement to a custom audience of their customer database. More specifically, customers who have bought a product in the past 180 days.
What is the daily budget for the campaign and how would you set it up?
Choose only ONE best answer.

A. There is not enough budget to run the campaign for 20 days with $50. You would need to ask your client to increase the budget to 100 USD.
B. You set up a lifetime budget of 50 USD. The daily budget is irrelevant.
C. Your daily budget is 2.5 USD, and you set up lifetime budget for 50 USD.
D. Your daily budget is 2.5 USD, and you set up daily budget for 2.5 USD.
E. There is not enough budget to run the campaign for 20 days with $50. You would need to ask your client to decrease the timeline to 15 days.

Question 2

Your client has multiple locations for his/her business in 5 countries.
They want to have localized content for each country, as all 5 countries speak different languages.
What solution do you give to your client?
Choose only ONE best answer.

A. You set up a Global Page for international presence and then create a location for each country.
B. You build one Fan Page and then go to Facebook and create multiple locations.
C. You set up multiple Fan Pages for each country.
D. You can't set up multiple Fan Pages into one account on Facebook currently.

Question 3

What are the three main aspects Facebook tries to impact when launching campaigns through their auction?
Select all that apply.
Choose ALL answers that apply.

A. Reach Outcomes
B. Sales Outcomes
C. Impact Outcomes
D. Audience Outcomes
E. Brand Outcomes

Question 4

What determines the "Total Value" of your ads?
Choose only ONE best answer.

A. Maximizing Consumer Experience and Advertiser Bid.
B. Maximizing advertiser value and estimated action rates.
C. Maximizing Advertiser Value and Optimizing Consumer Experience.
D. Optimizing Consumer Experience and Maximizing User Value.

Question 5

What are all of the mobile advertiser ID's you can utilize to build a custom audience?
Select all that apply.
Choose ALL answers that apply.

A. Android's Advertising ID
B. Apple's Advertising Identifier (IDFA)
C. Google User ID
D. Facebook User ID

Solutions: