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Adobe AD0-E608 Exam Syllabus Topics:

Adobe Customer Journey Analytics Business Practitioner Professional Sample Questions:

Question 1

Your marketing team wants a report on high-value customers segmented by total purchase amount. After reviewing the report, you notice that some high-value customers are missing. What should you check first?
Response:

A. Adjust the date range for the dataset.
B. Update the data source permission settings.
C. Recreate the customer segment manually.
D. Ensure the metric filter for purchase value is correctly set.

Question 2

Which type of visualization best represents the distribution of product categories purchased by customers in a specific region?
Response:

A. Bar Chart
B. Line Chart
C. Funnel Visualization
D. Scatter Plot

Question 3

Which visualization do you choose for retention or churn analysis?
Response:

A. Donut
B. Histogram
C. Flowchart
D. Cohort table

Question 4

Which steps should be taken when creating reports for external business partners?
(Select two.)
Response:

A. Assign Temporary Report Access
B. Create Custom Data Views
C. Apply Data Privacy Rules
D. Use Report Export Templates

Question 5

A business team is curious what percentage of web visitors are known vs. anonymous. A visitor becomes known when they either create an account or log in for the first time on a new browser. Creating an account or logging in appends a Customer ID to the user's web events.
What calculated metric can be built to display the percentage of web visitors that are known?
Response:

A. (Customer ID exists (People)) / (Customer ID does not exist (People))

B. (Customer ID does not exist (People)) / People

C. (Customer ID exists (People)) / People

Solutions: