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Adobe AD0-E212 Exam Syllabus Topics:

SectionWeightObjectives
Topic 1: Adobe Analytics Implementation & Configuration30%- Variables and naming conventions
  • 1. Traffic variables (eVar, prop)
  • 2. Conversion variables (eVar)
  • 3. Custom events
- Report suite configuration
  • 1. Report suite settings and options
  • 2. Internal URL filters
  • 3. Bot rules and bot filtering
- Data layer concepts
  • 1. Data element mapping
  • 2. Tag management basics
Topic 2: Reporting & Analysis35%- Segmentation
  • 1. Creating and applying segments
  • 2. Segment sharing and nesting
- Report building and interpretation
  • 1. Date ranges and comparison
  • 2. Creating visualizations and panels
  • 3. Using Analysis Workspace
- Virtual report suites and advanced features
  • 1. VRS configuration and use cases
  • 2. Anomaly detection and contribution analysis
- Calculated metrics and derived metrics
  • 1. Attribution model selection
  • 2. Metric building formulas
Topic 3: Business Requirements & Analytics Foundations15%- Business requirements gathering
  • 1. Stakeholder identification and communication
  • 2. KPIs and business objectives alignment
- Analytics terminology and concepts
  • 1. Attribution models and concepts
  • 2. Basic metrics (visits, unique visitors, page views)
Topic 4: Adobe Analytics Administration20%- User management and access control
  • 1. Permission groups and roles
  • 2. Login company and report suite access
- Data processing and feeds
  • 1. Processing rules
  • 2. Data feeds configuration

Adobe Analytics Business Practitioner Professional Sample Questions:

1. What are essential considerations when applying the process to schedule and share projects for different users and/or groups? (Choose Two)

A) Choosing a complex data model to enhance detail
B) Configuring automatic report generation
C) Customizing the interface for individual users
D) Ensuring data accuracy and timeliness


2. When analyzing data to answer business questions, it is important to:

A) Focus solely on quantitative data
B) Ignore qualitative insights
C) Consider both quantitative and qualitative data
D) Prioritize external data over internal data


3. When summarizing report data, it is essential to:

A) Present all data collected, regardless of relevance
B) Include as many details as possible
C) Focus on key findings relevant to the business objectives
D) Use technical language to demonstrate thorough analysis


4. What process would you apply to schedule and share a project report with different user groups?

A) Configure data refresh intervals
B) Format the report header and footer
C) Set user permissions and roles
D) Select visualizations for the dashboard


5. How does identifying a conversion funnel help in business analysis?

A) It aids in determining stock levels.
B) It predicts the future value of the company.
C) It delineates potential areas for automation.
D) It identifies critical touchpoints in customer interaction.


Solutions:

Question # 1
Answer: B,D
Question # 2
Answer: C
Question # 3
Answer: C
Question # 4
Answer: C
Question # 5
Answer: D

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